In our relationships with coworkers and as a company with customers and suppliers, good character is essential, honesty being most important. Traits like integrity, initiative, diligence, accountability, excellence, loyalty, and dedication win the trust and confidence necessary for us to serve our customers as though we were a department within their own company. Good character can't be assigned as company policy. It simply is or isn't there, as revealed by our daily actions toward each other and the outside world. The appearance of our buildings and equipment reflects character as well. We must display good character in those areas that can be seen visually as well as in our interaction with people.