Profit is good. It provides money for financing increased sales, purchasing equipment, and providing increased pay and benefits. But our focus should not be on profit. It should rather be on hard work, good character, technology, delighted customers, and our relationships with each other. Each of us has the opportunity and obligation to profit by focusing our attention on these goals. Profit will be the consequence or measure of how well we do; therefore, it is appropriate for each of us to share in it.